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Sven Groeneveld




OrangeCoach Adopts UTR Powered by Oracle as Official Rating and Event Management Platform


May 29, 2018 – Universal Tennis and OrangeCoach today announced a long-term partnership that will enhance the tools and technology available to international tennis coaches.


UTR Powered by Oracle, the most accurate global tennis rating system, is now the official tennis rating of OrangeCoach, and will be used by the organization and its members to evaluate player skill level. OrangeCoach is the premier online employment platform in the international tennis industry. The company was founded by Sven Groeneveld, a former professional Coach of the world’s top players including Mary Pierce, Michael Stich, Nathalie Dechy, Greg Rusedski, Fernando Verdasco, Ana Ivanovic and Maria Sharapova.


Universal Tennis will provide all active OrangeCoach members with access to its suite of tools and technology, including its event and tournament management system, to allow members to run competitive, level based events in their communities and clubs.


“Sven and his team at OrangeCoach are fully aligned with our mission to provide technology to improve tennis for everyone, everywhere,” said Mark Leschly, Universal Tennis Chairman & CEO. “Tennis coaches are working every day to establish a love of the game and provide opportunities for more play. We are excited to partner with OrangeCoach to provide our unified rating and event management system to make it easier to facilitate even more competitive, fulfilling tennis in clubs and communities.”


By adopting the UTR Powered by Oracle system, OrangeCoach members can now compare and track players using a single, unified rating that is borderless, ageless and genderless. UTR’s tournament management system will allow OrangeCoach members to organize events and easily set draws and tournaments based on player UTRs, and automatically add match results towards the players rating for an accurate, realtime view of player skill level.


“Our goal is to provide our members with the world’s most innovative tools, technology and services to support their professional development and grow tennis in their communities,” said Sven Groeneveld, OrangeCoach Founder and ATP/WTA Coach. “I believe Universal Tennis and the UTR Powered by Oracle system can be a standard for all of tennis and positively impact the game for players, coaches and organizers worldwide.”


About OrangeCoach

OrangeCoach is the premier online employment platform in the international sports industry based in the Netherlands. OrangeCoach connects professional and (inter-)national coaches at all levels with quality employers around the world. OrangeCoach started 10 years ago operating in the tennis industry. In 2017 OrangeCoach added Field Hockey as second sport and this year OrangeCoach adds Padel as third sport to its multi-sport platform. In addition, OrangeCoach provides in collective benefits specifically designed for the sport professional. For more information on OrangeCoach, please visit www.orangecoach.com


About Universal Tennis:

Universal Tennis is the Company behind UTR Powered by Oracle, a revolutionary system that provides a single, unifying language and standard for tennis players across ages, geographies and gender. The Company’s vision is to unify tennis for everyone by bringing cutting edge analytics and community based technology to players worldwide independent of level. UTR Powered by Oracle is a unique, algorithm-based system for tennis that allows anyone to measure, identify and track their level relative to other players, while also providing tools for coaches and organizers to run UTR Powered Events that are level based rather than age or gender driven. Today, the UTR Powered by Oracle system is gathering data from over 7 million match results across 700,000+ players in over 200 countries. The Company has strategic partnerships with Tennis Channel, Oracle, and Love Sports, and is the official rating system for Intercollegiate Tennis Association (ITA), World TeamTennis (WTT), Professional Tennis Registry (PTR), and the United States Professional Tennis Association (USPTA). Universal Tennis is owned by seasoned investors, advisors and operators across the tennis, sports, technology and media industries. To sign up for UTR Powered by Oracle, please visit www.MyUTR.com.




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