Tennis Channel • Samsung TV Plus Launch New Channel in U.S.

By Witherspoon
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Updated: March 7, 2022

Tennis Channel and Samsung’s free streaming service, Samsung TV Plus (www.samsung.com/us/televisions-home-theater/tvs/tvplus/), are launching a groundbreaking new television channel in the United States.

The channel, T2, is Tennis Channel’s first free ad-supported TV (FAST) offering in the United States and Samsung TV Plus’s first channel to offer year-round live sports competition. With matches and original programming not featured on Tennis Channel, T2 is now available to all Samsung TV Plus users with 2017-or-newer Samsung smart TVs and Galaxy mobile devices.

The new, youth-oriented channel is distinct from Tennis Channel’s linear television network, online platforms and print magazine in its content, tone, look and feel. T2 will include matches from the men’s and women’s professional tennis tours – the Association of Tennis Professionals and Women’s Tennis Association – as well as select matches from the French Open and International Tennis Federation events. In addition to on-court competition, other programing includes original short-form features and documentaries exclusive to T2.

“The demand for top-level sports programming has grown even stronger as media platforms continue to evolve, and we couldn’t be happier to usher in T2, our new FAST standard, with Samsung TV Plus,” said Ken Solomon, president, Tennis Channel. “Thanks to the voluminous live-match content unique to tennis – daily, global events around the clock with often overlapping multi-court coverage – T2 lets millions of Americans watch live tennis from many of the world’s top events, all year long. There are more great matches than we can fit on Tennis Channel, making T2 and Samsung TV Plus’ innovative platform the perfect complement. It allows us to attract even more viewers to the game in an exciting new way, rising the tide for tennis fans, our existing distribution partners and the game’s stakeholders everywhere.”

Tennis Channel FAST channels are currently available on Samsung TV Plus in Austria, Germany, India, the Netherlands, Switzerland and the United Kingdom – though they are programmed and designed separately from the new American channel. T2 expands that reach to the large U.S. marketplace and comes during one of the most important months on the annual tennis calendar.

“We are excited to partner with Sinclair and welcome T2, the destination to watch live marquee tennis matches from around the world, exclusively on Samsung TV Plus,” said Takashi Nakano, senior director of content acquisitions and business development for Samsung TV Plus. “Adding live sports to our lineup gives our viewers even more choice and that’s what Samsung TV Plus is all about.”

March is divided between the BNP Paribas Open in Indian Wells, Calif., and the Miami Open in Florida. Second in prestige only to the sport’s four majors, both have been referred to as the sport’s “fifth slams” due to their deep player fields; prize money; points available for players’ rankings; facilities; duration; legendary past winners; and combined men’s, women’s and mixed competition.

Each week-and-a-half tournament draws the best players from around the world and features daily matchups that just as easily could be seen at Wimbledon or the US Open. T2 will have live coverage throughout the month.