Australian Open 2014 To Offer Expanded Online Coverage

Written by: on 20th December 2013
Print This Post Print This Post
Tennis Australian Open 2013
Australian Open 2014 To Offer Expanded Online Coverage

epa03558056 Novak Djokovic of Serbia celebrates after winning the men's final against Andy Murray of Great Britain at the Australian Open Grand Slam tennis tournament in Melbourne, Australia, 27 January 2013. EPA/Dennis Sabangan  |

Australian Open officials are optimistic of breaking an online record after the re-launch of the ausopen.com website, with hopes of smashing the record 15.5 million unique visitors from 2013. The expanded site is up and running in time for the start of the Australian tennis summer next weekend with the Hopman Cup in Perth and Brisbane International on the other side of the continent.

 

The online experience is expected to beat anything previously offered by the first grand slam of the season. “This is the most exciting digital program we have ever delivered,” said manager Kim Trengove. “Our aim is to put the tennis fan in the box seat for Australian Open 2014, whether they are here on site at Melbourne Park, or watching from the other side of the world on their iPad, phone or online.

 

The digital reach of the website will stretch across online, mobile, social, video and radio. One new innovation will be the real world SOCIAL SHACK in Garden Square onsite.

Onsite fans can participate live in the coverage and support their favorite players in a virtual tug-of-war. Players will battle each other in the social world and fans will have the final say as they spread messages of support across Facebook, Twitter and Instagram.

 

The Open website is powered by tournament technology partner IBM and is hosted on the IBM private cloud. Popular features making a return include Slamtracker, and the event’s YouTube channel. Fans can also see free, live action from seven courts at Melbourne Park (though no promises are being made by officials who claim territorial restrictions apply). There will also be highlights of every televised match, day and night session round-ups and player interviews.

 

Mobile apps are also expected to be big business for event, with Android and iPhone app downloaded 1.1 million times in 2013, with 2014 downloads available in January, AO Radio will also provide ball-by-ball coverage and will be streamed in Melbourne on 99.7 FM.

Topics: , , , , , , , , , , , , ,





10sBalls Top Stories

In Case You Missed It

ROGER FEDERER REALLY IS BETTERER HE HAS 1,000 VICTORIES IN TODAY’S HIGH POWERED SUPER TENNIS WORLD thumbnail

ROGER FEDERER REALLY IS BETTERER HE HAS 1,000 VICTORIES IN TODAY’S HIGH POWERED SUPER TENNIS WORLD

I saw Baryshnikov a few decades back, the light landing of his shoes upon the boards, the way his fourth finger always pointed down such that his entire being intimated relaxation, the position of his head always held straight - as though balancing a glass of water upon it, - the inhuman amount of time he spent in the mid-jump air, as if he and gravity had an agreement.
NEIL HARMAN BRITISH JOURNALIST SEEMED TO SWIPE WHOLE PASSAGES FREQUENTLY , SAD CAUSE HE COULD WRITE thumbnail

NEIL HARMAN BRITISH JOURNALIST SEEMED TO SWIPE WHOLE PASSAGES FREQUENTLY , SAD CAUSE HE COULD WRITE

More than two months after Neil Harman, the long standing Tennis Correspondent of The Times of London was suspended on charges of plagiarism, Daily Tennis News understands his employment with the newspaper has been formally terminated.
ALL FED CUP DRAWS ANNOUNCED FOR FED CUP BY BNP PARIBAS WORLD GROUP AND WORLD GROUP II TIES thumbnail

ALL FED CUP DRAWS ANNOUNCED FOR FED CUP BY BNP PARIBAS WORLD GROUP AND WORLD GROUP II TIES

The ITF has announced the draws for the 2015 Fed Cup by BNP Paribas World Group and World Group II first round ties taking place on 7-8 February.
FED CUP TENNIS: U.S.A. VS. ARGENTINA DAY ONE NEWS, GOSSIP, TIDBITS, A VIRTUAL POST CARD FROM BUENOS AIRES thumbnail

FED CUP TENNIS: U.S.A. VS. ARGENTINA DAY ONE NEWS, GOSSIP, TIDBITS, A VIRTUAL POST CARD FROM BUENOS AIRES

The United States will face Argentina in the Fed Cup by BNP Paribas World Group II First Round on an outdoor red clay court at the Pilara Tennis Club in Buenos Aires. Play begins Saturday at 11:00 am local time (9:00 am ET).
HOT TENNIS NEWS’ “TV” TELEVISION SCHEDULE FOR FED CUP BY BNP PARIBAS SEE SHARAPOVA, SERENA, VENUS, KRAJICEK & MORE thumbnail

HOT TENNIS NEWS’ “TV” TELEVISION SCHEDULE FOR FED CUP BY BNP PARIBAS SEE SHARAPOVA, SERENA, VENUS, KRAJICEK & MORE

The ITF has announced six new international broadcaster agreements in advance of this weekend’s Fed Cup by BNP Paribas World Group and World Group II first round ties on 7-8 February.