Australian Open 2014 To Offer Expanded Online Coverage

Written by: on 20th December 2013
Print This Post Print This Post
Tennis Australian Open 2013
Australian Open 2014 To Offer Expanded Online Coverage

epa03558056 Novak Djokovic of Serbia celebrates after winning the men's final against Andy Murray of Great Britain at the Australian Open Grand Slam tennis tournament in Melbourne, Australia, 27 January 2013. EPA/Dennis Sabangan  |

Australian Open officials are optimistic of breaking an online record after the re-launch of the ausopen.com website, with hopes of smashing the record 15.5 million unique visitors from 2013. The expanded site is up and running in time for the start of the Australian tennis summer next weekend with the Hopman Cup in Perth and Brisbane International on the other side of the continent.

 

The online experience is expected to beat anything previously offered by the first grand slam of the season. “This is the most exciting digital program we have ever delivered,” said manager Kim Trengove. “Our aim is to put the tennis fan in the box seat for Australian Open 2014, whether they are here on site at Melbourne Park, or watching from the other side of the world on their iPad, phone or online.

 

The digital reach of the website will stretch across online, mobile, social, video and radio. One new innovation will be the real world SOCIAL SHACK in Garden Square onsite.

Onsite fans can participate live in the coverage and support their favorite players in a virtual tug-of-war. Players will battle each other in the social world and fans will have the final say as they spread messages of support across Facebook, Twitter and Instagram.

 

The Open website is powered by tournament technology partner IBM and is hosted on the IBM private cloud. Popular features making a return include Slamtracker, and the event’s YouTube channel. Fans can also see free, live action from seven courts at Melbourne Park (though no promises are being made by officials who claim territorial restrictions apply). There will also be highlights of every televised match, day and night session round-ups and player interviews.

 

Mobile apps are also expected to be big business for event, with Android and iPhone app downloaded 1.1 million times in 2013, with 2014 downloads available in January, AO Radio will also provide ball-by-ball coverage and will be streamed in Melbourne on 99.7 FM.

Topics: , , , , , , , , , , , , ,





10sBalls Top Stories

In Case You Missed It

10SBALLS SHARES THE LATEST PHOTOS FROM THE 2017 MUTUA MADRID OPEN TENNIS thumbnail

10SBALLS SHARES THE LATEST PHOTOS FROM THE 2017 MUTUA MADRID OPEN TENNIS

Click here to see the latest photos from the Mutua Madrid Open tennis.
RAFAEL RAFA NADAL CRUISES PAST NOVAK DJOKOVIC TO REACH MUTUA MADRID OPEN ATP TENNIS FINAL thumbnail

RAFAEL RAFA NADAL CRUISES PAST NOVAK DJOKOVIC TO REACH MUTUA MADRID OPEN ATP TENNIS FINAL

Rafael Nadal improved to 14-0 on clay this season and moved to within one win of a fifth career title at the Mutua Madrid Open when he toppled Novak Djokovic 6-2, 6-4 on Saturday afternoon.
TENNIS AT QUEENS CLUB 2017 – 5 OF WORLD’S TOP 7 PLAYERS ENTER AEGON CHAMPIONSHIPS IN STRONGEST-EVER FIELD AT A GREAT SETTING, TICKETS STILL AVAILABLE thumbnail

TENNIS AT QUEENS CLUB 2017 – 5 OF WORLD’S TOP 7 PLAYERS ENTER AEGON CHAMPIONSHIPS IN STRONGEST-EVER FIELD AT A GREAT SETTING, TICKETS STILL AVAILABLE

The Aegon Championships at The Queen’s Club is expecting its strongest-ever line-up after the official entry list for the 2017 event, which takes place 19th-25th June, was revealed.
10SBALLS SHARES TENNIS DRAWS FROM THE INTERNAZIONALI BNL D’ITALIA IN ROME thumbnail

10SBALLS SHARES TENNIS DRAWS FROM THE INTERNAZIONALI BNL D’ITALIA IN ROME

Click here to see the draws from the Internazionali BNL d'Italia.
10SBALLS SHARES TOMORROW’S ORDER OF PLAY FROM THE ATP / WTA MUTUA MADRID TENNIS OPEN thumbnail

10SBALLS SHARES TOMORROW’S ORDER OF PLAY FROM THE ATP / WTA MUTUA MADRID TENNIS OPEN

Click here to see tomorrow's schedule from the Madrid Open.