Prince To Have A Pop-Up Store/Museum In New York During US Open

Written by: on 21st August 2013
Print This Post Print This Post
Prince To Have A Pop-Up Store/Museum In New York During US Open  |

Prince Global Sports announced it will have a pop-up store, called a brand experience opening August 23 and remain open during the US Open.

 

Throughout the first week of the US Open, Prince will give tennis enthusiasts in and around New York the opportunity to be a part of the excitement surrounding America’s slam. Prince NYC, located on the corner of Lexington Avenue and 47th Street, will be a hub of activity for the brand – featuring appearances from top Prince athletes, a viewing lounge for matches and limited edition merchandise for purchase. Prince will use this branded space to offer consumers and industry partners an exclusive look at their new Fall 2013 product collections before they hit retailers in October.

 

“We have had great success with promotions at this year’s Grand Slams, the Prince Paris Tour at the French Open and the opening of our first brand retail store, Prince SW19, at Wimbledon,” remarked Mike Ballardie, CEO of Prince Global Sports. “It is important that we continue to capitalize on this momentum and the natural tennis ‘fever’ that hits New York City around the Open. Prince NYC will provide not only provide consumers with a unique experience but also an exclusive look at our exciting new collection for Fall 2013.”

 

Furthering their commitment to enhancing the performance and enjoyment of tennis for all players, Prince will introduce performance racquets featuring the new ESP Spin technology and a new line of “classic” racquets at Prince NYC. Racquets with Extreme String Pattern (“ESP”) Spin technology will deliver 30% more spin on the ball for players of all levels and will be available in Premier, Warrior and Tour Series racquets. The Classics Collection will bring back some of the brand’s most popular and top selling racquets, including the Classic Graphite 107 and 100, Classic Graphite 100 Longbody and Classic Response 97. Other new products will also be introduced during the tournament.





10sBalls Top Stories

In Case You Missed It

ATP/ WTA – ‘S-HERTOGENBOSCH RESULTS & ORDER OF PLAY , PETKOVIC & RYBARIKOVA WIN OPENERS thumbnail

ATP/ WTA – ‘S-HERTOGENBOSCH RESULTS & ORDER OF PLAY , PETKOVIC & RYBARIKOVA WIN OPENERS

Check out the draws and order of play from the Topshelf Open.
BIRMINGHAM / AEGON CLASSIC ANA IVANOVIC CAPTURES FIRST GRASS COURT TITLE. #RALLY4BALLY thumbnail

BIRMINGHAM / AEGON CLASSIC ANA IVANOVIC CAPTURES FIRST GRASS COURT TITLE. #RALLY4BALLY

Ivanovic does not drop a set all week en route to her 14th WTA title and first on grass. It is her biggest title since her 2008 French Open triumph.
HAPPY FATHERS DAY TO ALL THE TENNIS FATHERS OF THE WORLD / HAPPY FATHERS DAY ROGER FEDERER thumbnail

HAPPY FATHERS DAY TO ALL THE TENNIS FATHERS OF THE WORLD / HAPPY FATHERS DAY ROGER FEDERER

What a Father's Day is in store for Roger. First of all what a difference a year makes. Last year PAPA Federer had beautiful twin girls. Now he has a set of twin boys too. He is a blessed man. Add the lovely Mirka and wow. Big congrats to PAPA Robbie Federer.
A FEMALE COACH FOR ANDY MURRAY BY RICHARD EVANS thumbnail

A FEMALE COACH FOR ANDY MURRAY BY RICHARD EVANS

Within minutes of the shock announcement that Andy Murray had chosen Amelie Mauresmo as his new coach, Andrei Chesnokov was having microphones stuck under his nose in the Players Lounge at Roland Garros.
WTA – ‘S-HERTOGENBOSCH ORDER OF PLAY AND THE DRAWS thumbnail

WTA – ‘S-HERTOGENBOSCH ORDER OF PLAY AND THE DRAWS

Check out the draws and order of play from the Topshelf Open.