Prince To Have A Pop-Up Store/Museum In New York During US Open

Written by: on 21st August 2013
Print This Post Print This Post
Prince To Have A Pop-Up Store/Museum In New York During US Open  |

Prince Global Sports announced it will have a pop-up store, called a brand experience opening August 23 and remain open during the US Open.

 

Throughout the first week of the US Open, Prince will give tennis enthusiasts in and around New York the opportunity to be a part of the excitement surrounding America’s slam. Prince NYC, located on the corner of Lexington Avenue and 47th Street, will be a hub of activity for the brand – featuring appearances from top Prince athletes, a viewing lounge for matches and limited edition merchandise for purchase. Prince will use this branded space to offer consumers and industry partners an exclusive look at their new Fall 2013 product collections before they hit retailers in October.

 

“We have had great success with promotions at this year’s Grand Slams, the Prince Paris Tour at the French Open and the opening of our first brand retail store, Prince SW19, at Wimbledon,” remarked Mike Ballardie, CEO of Prince Global Sports. “It is important that we continue to capitalize on this momentum and the natural tennis ‘fever’ that hits New York City around the Open. Prince NYC will provide not only provide consumers with a unique experience but also an exclusive look at our exciting new collection for Fall 2013.”

 

Furthering their commitment to enhancing the performance and enjoyment of tennis for all players, Prince will introduce performance racquets featuring the new ESP Spin technology and a new line of “classic” racquets at Prince NYC. Racquets with Extreme String Pattern (“ESP”) Spin technology will deliver 30% more spin on the ball for players of all levels and will be available in Premier, Warrior and Tour Series racquets. The Classics Collection will bring back some of the brand’s most popular and top selling racquets, including the Classic Graphite 107 and 100, Classic Graphite 100 Longbody and Classic Response 97. Other new products will also be introduced during the tournament.





10sBalls Top Stories

In Case You Missed It

TENNIS NEWS • CALIFORNIA CHAMPIONSHIPS • TOMMY HAAS, TAYLOR FRITZ, STEVE JOHNSON, MARDY FISH AND MORE thumbnail

TENNIS NEWS • CALIFORNIA CHAMPIONSHIPS • TOMMY HAAS, TAYLOR FRITZ, STEVE JOHNSON, MARDY FISH AND MORE

Time to get tickets to watch! Surly you have heard about The Largest Open Tennis Event in America!
TENNIS NEWS • RAFA NADAL CONFIRMS RETURN TO PRACTICE, EYES ABU DHABI EXHIBITION AND AUSTRALIAN SUMMER thumbnail

TENNIS NEWS • RAFA NADAL CONFIRMS RETURN TO PRACTICE, EYES ABU DHABI EXHIBITION AND AUSTRALIAN SUMMER

According to Uncle Toni, Rafael Nadal was supposed to be back at practice on either Dec. 4 or 5. Well, better late than never!
Conchita Martínez prepara la temporada 2019 de Karolina Pliskova en Tenerife thumbnail

Conchita Martínez prepara la temporada 2019 de Karolina Pliskova en Tenerife

Española y checa ya trabajaron juntas durante el pasado Open de Estados Unidos
ALEJANDRO’S FAVORITE PHOTOS FOR 10SBALLS FROM SOME OF THIS YEAR’S TOURNAMENTS thumbnail

ALEJANDRO’S FAVORITE PHOTOS FOR 10SBALLS FROM SOME OF THIS YEAR’S TOURNAMENTS

Jelena Ostapenko of Latvia hits a forehand to Kaia Kanepi of Estonia during her second round match at the Nature Valley International tennis tournament in Eastbourne, Great Britain, on Tuesday, June 26, 2018.
RICHARD KRAJICEK’S ROTTERDAM TENNIS TOURNEY KEEPS SIGNING STARS • WAWRINKA LATEST FOR ABN AMRO thumbnail

RICHARD KRAJICEK’S ROTTERDAM TENNIS TOURNEY KEEPS SIGNING STARS • WAWRINKA LATEST FOR ABN AMRO

Stan Wawrinka, former number three in the world, will be playing in the ABN AMRO World Tennis Tournament for the fourth time, February 2019.