WTA Announces New Partnership with SAP

Written by: on 12th August 2013
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WTA Announces New Partnership with SAP  |
Mason, Ohio – The Women’s Tennis Association has announced that it will begin a multi-year global sponsorship agreement with application software company, SAP. The innovative move will hopefully enable both brands to develop new solutions to further the game in the eyes of fans, make it more accessible, and optimize the strategies of tennis analytics. SAP will now become an official sponsor of the year-ending WTA Championships, which will be held in Istanbul, Turkey this year, October 21-27, 2013.
With the main focus of the agreement being on on-court player performance, the WTA and SAP are hoping the improvements will provide more entertainment and ultimately a higher quality product. SAP did a wonderful job with their mobile app during the SAP Open in San Jose and it’s likely that the technologies applied then will become available for future tournaments.
World #1 and #2, Serena Williams and Victoria Azarenka, were both on hand at the press conference held by WTA CEO and Chairman Stacey Allaster and Steve Peck, senior vice president, Global Strategic Initiatives, SAP AG. While Williams and Azarenka’s main focus is on the court, they recognized the importance of such a partnership and gave it their blessing.

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