Maria Sharapova Launches Her Candy Line In Florida

Written by: on 22nd March 2013
Print This Post Print This Post
BNP Paribas Open tennis tournament
Maria Sharapova Launches Her Candy Line In Florida

epa03629773 Maria Sharapova of Russia poses with the Russian flag following her victory over Caroline Wozniacki of Denmark in the women's final match at the BNP Paribas Open tennis tournament women's final match in Indian Wells, California, USA, 17 March 2013. EPA/PAUL BUCK  |

Maria Sharapova didn’t get to be a global brand and the top earner in women’s sport by letting a marketing opportunity go by unused. That’s why the Russian took time out of her training for the Miami Masters to make a store appearance promoting her new Sugarpova candy line in the south Florida area.

The launch was held at upscale Miami retailer IT’SUGAR. Sharapova used the opportunity to introduce three new flavors of the calorie-stuffed sweet.

Officials say the candy line which was only introduced last summer, is now sold in more than 120 locations in the US and now comprises a dozen flavors from a mix of gummy variations, gumballs and soft chews.

The premium brand with the player’s official stamp of approval is hoping to make a mark in the luxury candy market. Sharapova has been doing her bit to stir up interest in the local launch, tweeting: “Miami here I come!” and “Can’t wait to see all my fans at my Sugarpova launch Tuesday 6 pm at the IT’SUGAR store in Sunset Place.”

©Daily Tennis News Wire

Topics: , , , ,





10sBalls Top Stories

In Case You Missed It

TENNIS SUPERSTAR CAROLINE WOZNIACKI SAYS BUY GODIVA CHOCOLATES THIS VALENTINE’S DAY! thumbnail

TENNIS SUPERSTAR CAROLINE WOZNIACKI SAYS BUY GODIVA CHOCOLATES THIS VALENTINE’S DAY!

GODIVA Chocolatier announced tennis player Caroline Wozniacki as their global celebrity ambassador. As the global leader in premium chocolate, GODIVA symbolizes quality and excellence, attributes that Wozniacki herself embodies both on and off the tennis court.
ANDY MURRAY, TOMAS BERDYCH REACH ROTTERDAM QFs thumbnail

ANDY MURRAY, TOMAS BERDYCH REACH ROTTERDAM QFs

World No. 4 Andy Murray avoided going the distance against Vasek Pospisil on Thursday in Rotterdam, reeling off the final four games of the second-round contest to prevail 6-3, 7-5 at the ABN AMRO World Tennis Tournament.
NOVAK DJOKOVIC, MARIN CILIC NOMINATED FOR LAUREUS AWARDS thumbnail

NOVAK DJOKOVIC, MARIN CILIC NOMINATED FOR LAUREUS AWARDS

Tennis features strongly in the 2015 Laureus Sports Awards nominations. World No. 1 Novak Djokovic leads the way, having been nominated alongside the likes of Cristiano Ronaldo and Rory McIlroy in the Laureus World Sportsman of the Year category.
TENNIS NEWS FROM ROTTERDAM AND MEMPHIS AND SO MUCH STATS, SCORES & MORE thumbnail

TENNIS NEWS FROM ROTTERDAM AND MEMPHIS AND SO MUCH STATS, SCORES & MORE

This wasn't a particularly long match -- about an hour and forty minutes, and it would have been shorter had Stan Wawrinka not fired multiple lets on match points -- but if Wawrinka wants to get his ranking back up, he'll need to do better than this. He still needs at least three more wins to rise above his current #8.
RICKY DIMON CHECKS IN: TOP SEEDS MURRAY, NISHIKORI OFF TO WINNING STARTS IN ROTTERDAM & MEMPHIS, DONALD YOUNG & ARTEM SITAK BEAT STEVIE JOHNSON  & SAM QUERREY thumbnail

RICKY DIMON CHECKS IN: TOP SEEDS MURRAY, NISHIKORI OFF TO WINNING STARTS IN ROTTERDAM & MEMPHIS, DONALD YOUNG & ARTEM SITAK BEAT STEVIE JOHNSON & SAM QUERREY

Andy Murray kicked off his ABN AMRO World Tennis Tournament campaign on Wednesday with a 6-3, 6-2 victory over Nicolas Mahut in the first round. The Australian Open runner-up broke serve on four occasions--exactly half of the time--before advancing in one hour and 33 minutes.