As Li Na Recovers From Injury Her Image Grows

Written by: on 10th February 2013
Print This Post Print This Post
Tennis Australian Open 2013
As Li Na Recovers From Injury Her Image Grows

epa03556709 Li Na of China in action her match against Victoria Azarenka of Belarus in the women?s singles final of the Australian Open tennis tournament in Melbourne, Australia, 26 January 2013. EPA/MARK DADSWELL AUSTRALIA AND NEW ZEALAND OUT  |

While Li Na recovers from her Australian Open finals ankle injury with hopes of playing an exhibition in Hong Kong in three weeks, the tennis boom she unleashed with her French open title in 2011 shows no signs of abating. In fact, it’s only growing stronger as tennis takes a tight grip in the world’s most populous nation.

Li will now have a chance to compete in her home region after the WTA’s latest expansion, with an event now scheduled for 2014 in Wuhan south of Beijing. That will mark five tournaments in the upcoming WTA season in China.

There is no underestimating the drawing power of Li in China and elsewhere in the fast-growing tennis frontier of Asia.

“She’s massive. One is her persona, the way she presents herself is globally appealing, and the results she has produced has brought tennis to the forefront of everyone’s mind there,” said Peter Johnston, head of the WTA Asian office. “They’re very attracted to tennis as a new sport to develop, so we’ve got five WTA events in China next year and three at Challenger level.

“Another Grand Slam final just continues the story and keeps the foot on the gas as far as the momentum goes. It elevates her even further in Chinese stature in sport. There are about 40 Chinese girls on the WTA rankings and that’s going to increase. But she’s the poster girl.”

Li is also a Chinese social media phenomenon with 15 million followers on the equivalent of Twitter and sold 800,000 copies of her book. Up to 100 million viewers watched her historic French Open win two years ago.

©Daily Tennis News Wire

 

Topics: , , ,





10sBalls Top Stories

In Case You Missed It

LOVEY’S EPA PICKS FROM MIAMI TENNIS; MARIA SHARAPOVA LOSES, VENUS WILLIAMS WINS thumbnail

LOVEY’S EPA PICKS FROM MIAMI TENNIS; MARIA SHARAPOVA LOSES, VENUS WILLIAMS WINS

Check out the latest photos from the Miami Open tennis from our friends at EPA. Sharapova, Venus & more!
RAFAEL NADAL BEGINS IN MIAMI ON FRIDAY, ANDY MURRAY TO FACE DONALD YOUNG JR. BY RICKY DIMON thumbnail

RAFAEL NADAL BEGINS IN MIAMI ON FRIDAY, ANDY MURRAY TO FACE DONALD YOUNG JR. BY RICKY DIMON

Rafael Nadal and Andy Murray headline the afternoon session on stadium court at the Miami Open on Friday. Nadal has an all-Spanish showdown with Nicolas Almagro on his hands, while Murray is going up against an in-form Donald Young.
PHOTOS FROM THE MIAMI OPEN TENNIS BY THE PHOTOGRAPHERS AT EPA, ALEJANDRO’S PICKS thumbnail

PHOTOS FROM THE MIAMI OPEN TENNIS BY THE PHOTOGRAPHERS AT EPA, ALEJANDRO’S PICKS

Check out the latest photos from the Miami Open tennis in Miami, Florida.
RICKY DIMON’S REPORT ON MIAMI TENNIS & JUAN MARTIN DEL POTRO BEGINS ANOTHER COMEBACK thumbnail

RICKY DIMON’S REPORT ON MIAMI TENNIS & JUAN MARTIN DEL POTRO BEGINS ANOTHER COMEBACK

After missing almost all of 2014 due to left-wrist surgery, Juan Martin Del Potro appeared to be ready for a full slate of action this year when he returned in Sydney. Despite an encouraging quarterfinal performance, the Argentine suffered another setback and was promptly sidelined by an additional procedure...
WOMEN TENNIS NEWS FROM MIAMI. VICTORIA AZARENKA, & ALISON VAN UYTVANCK BOTH WIN. ALL SCORES & RESULTS thumbnail

WOMEN TENNIS NEWS FROM MIAMI. VICTORIA AZARENKA, & ALISON VAN UYTVANCK BOTH WIN. ALL SCORES & RESULTS

The number of blowouts in the qualifying draw here was amazing; it made us wonder if there was something affecting the players' health. This score leaves us wondering the same thing. Mirjana Lucic-Baroni loses a few points and will probably be around #60; Alison Riske defends her points and is probably two wins away from the Top Forty.