Rafael Nadal Takes Branding and Management In-house

Written by: on 1st February 2013
Print This Post Print This Post
Rafael Nadal will not compete in 2012 Mubadala World Tennis Championship
Rafael Nadal Takes Branding and Management In-house

epa03517833 File -- File photo shows Spanish Rafael Nadal (L) and Swiss Roger Federer (R) posing to photographers during their match against Swiss Roger Federer at Mubadala World Tennis Championship in Abu Dhabi, United Arab Emirates, 31 December 2011. The tournament organizers announced on 25 December 2012 that 'Rafael Nadal has been forced to make a last-minute withdrawal from the 2012 event due to a stomach virus,' and 'was advised by doctors not to travel or compete due to the illness.' Nadal has not played since June 2012, when he was eliminated in Wimbledon's 2nd round by Czech Lukas Rosol. He was supposed to come back after a successful knee injury rehab. EPA/ALI HAIDER  |

Team Nadal has taken another page from the Roger Federer playbook, with the fifth-ranked Spaniard leaving the IMG agency six months after his Swiss rival did the same and setting up an in-house company to market and manage himself and his million-million-dollar fortune.

As Federer did with uber-agent Tony Godsick, Nadal will do with his mate, former Top 10 player Carlos Costa who has served as his manager for some years. While the ex-racquet wielder might not have quite the shark-like commercial smarts of Godsick, Nadal, his uncle-coach Toni and the rest of his family seem to approve the new arrangement.

Costa had also worked with IMG before parting and taking Nadal with him, The advantage of the new set-up is easy: no painful commissions to pay on future commercial deals still to be negotiated. The new Nadal company comprises Costa and Nadal’s father Sebastian.

Nadal will begin his comeback to tennis after seven months out with a knee injury followed by a stomach virus as he plays in three Latin ATP events this month, in Chile, Brazil and Mexico.

Tennis commentators are already making their predictions about his ability to bounce back after so long out of the mix. “I don’t think he necessarily needs time to be Nadal, but I think he needs some time for the other players to think of him as the old Nadal, because I think players lose a lot of respect: not respect for him as a person, but respect for his level,” Mats Wilander told dpa.

Wilander, who won the French Open three times, even ventures that Nada will be an outsider at the French Open this years due to his lack of playing time. “This is the year of and Novak and Andy’s chance to win the French, and Roger’s already won it, but it’s obviously his chance too.”

©Daily Tennis News Wire

Topics: , , , , , , ,





10sBalls Top Stories

In Case You Missed It

DRAWS & WEDNESDAY’S ORDER OF PLAY FROM THE GERRY WEBER OPEN TENNIS thumbnail

DRAWS & WEDNESDAY’S ORDER OF PLAY FROM THE GERRY WEBER OPEN TENNIS

Click here to keep up with all the latest tennis news from the men's tournament in Halle, Germany.
Tennis 10sBalls • Day 2 @FEVER – TREE CHAMPS AT THE QUEENS CLUB • Photos thumbnail

Tennis 10sBalls • Day 2 @FEVER – TREE CHAMPS AT THE QUEENS CLUB • Photos

We gives Huge Kudos To Stephen Farrow and His Team For turning this elegant historic old gem of a private club in the center of LONDON into this massive tennis compound for a week every summer.
ATP | FEVER-TREE CHAMPIONSHIPS | DRAWS & TOMORROW’S SCHEDULE OF PLAY thumbnail

ATP | FEVER-TREE CHAMPIONSHIPS | DRAWS & TOMORROW’S SCHEDULE OF PLAY

Andy Murray of Britain in action against Nick Kyrgios of Australia during their match at the Fever Tree Championship at Queen's Club in London, Britain, 19 June 2018.
Stan Wawrinka Preaches Patience in Queen’s Club 2018 Tennis Return thumbnail

Stan Wawrinka Preaches Patience in Queen’s Club 2018 Tennis Return

LONDON —Lawn tennis has long been a slippery slope for Stan Wawrinka. Now, Wawrinka is trying to turn turf into a revival ground.
FEVER TREE TENNIS CHAMPIONSHIPS ATP • THE QUEENS CLUB 2018 • LONDON thumbnail

FEVER TREE TENNIS CHAMPIONSHIPS ATP • THE QUEENS CLUB 2018 • LONDON

It's hard to believe it's been 360 odd days since we were here. 2017 Queens championships were unbelievable. We saw so many great matches. We saw so many old friends. Greg. Our tea and coffee breaks daily were awesome !