Rafael Nadal Takes Branding and Management In-house

Written by: on 1st February 2013
Print This Post Print This Post
Rafael Nadal will not compete in 2012 Mubadala World Tennis Championship
Rafael Nadal Takes Branding and Management In-house

epa03517833 File -- File photo shows Spanish Rafael Nadal (L) and Swiss Roger Federer (R) posing to photographers during their match against Swiss Roger Federer at Mubadala World Tennis Championship in Abu Dhabi, United Arab Emirates, 31 December 2011. The tournament organizers announced on 25 December 2012 that 'Rafael Nadal has been forced to make a last-minute withdrawal from the 2012 event due to a stomach virus,' and 'was advised by doctors not to travel or compete due to the illness.' Nadal has not played since June 2012, when he was eliminated in Wimbledon's 2nd round by Czech Lukas Rosol. He was supposed to come back after a successful knee injury rehab. EPA/ALI HAIDER  |

Team Nadal has taken another page from the Roger Federer playbook, with the fifth-ranked Spaniard leaving the IMG agency six months after his Swiss rival did the same and setting up an in-house company to market and manage himself and his million-million-dollar fortune.

As Federer did with uber-agent Tony Godsick, Nadal will do with his mate, former Top 10 player Carlos Costa who has served as his manager for some years. While the ex-racquet wielder might not have quite the shark-like commercial smarts of Godsick, Nadal, his uncle-coach Toni and the rest of his family seem to approve the new arrangement.

Costa had also worked with IMG before parting and taking Nadal with him, The advantage of the new set-up is easy: no painful commissions to pay on future commercial deals still to be negotiated. The new Nadal company comprises Costa and Nadal’s father Sebastian.

Nadal will begin his comeback to tennis after seven months out with a knee injury followed by a stomach virus as he plays in three Latin ATP events this month, in Chile, Brazil and Mexico.

Tennis commentators are already making their predictions about his ability to bounce back after so long out of the mix. “I don’t think he necessarily needs time to be Nadal, but I think he needs some time for the other players to think of him as the old Nadal, because I think players lose a lot of respect: not respect for him as a person, but respect for his level,” Mats Wilander told dpa.

Wilander, who won the French Open three times, even ventures that Nada will be an outsider at the French Open this years due to his lack of playing time. “This is the year of and Novak and Andy’s chance to win the French, and Roger’s already won it, but it’s obviously his chance too.”

©Daily Tennis News Wire

Topics: , , , , , , ,





10sBalls Top Stories

In Case You Missed It

JUAN MARTIN DEL POTRO PULLS OUT OF THE AUSTRALIAN OPEN AFTER PAIN RETURNS TO HIS WRIST , HIS FLIGHT WAS 22 HOURS IS THAT GLAMOROUS ? TENNIS IS A BRUTAL SPORT & THEN SOME thumbnail

JUAN MARTIN DEL POTRO PULLS OUT OF THE AUSTRALIAN OPEN AFTER PAIN RETURNS TO HIS WRIST , HIS FLIGHT WAS 22 HOURS IS THAT GLAMOROUS ? TENNIS IS A BRUTAL SPORT & THEN SOME

The saddest news to come on the eve of the Australian Open was that Juan Martin del Potro, was forced to withdraw from the Australian Open because the wrist problems that had plagued him for much of the last few years hadn’t cleared up sufficiently for him to consider risking the possible rigors of a best of five sets Grand Slam event.
NICK KYRGIOS WINS FIRST MATCH IN AUZZIE OPEN & SIGNS AGREEMENT TO BE REPRESENTED BY  WME / IMG thumbnail

NICK KYRGIOS WINS FIRST MATCH IN AUZZIE OPEN & SIGNS AGREEMENT TO BE REPRESENTED BY WME / IMG

Nick Kyrgios was the most featured man in Melbourne on Day One of the Australian Open. His face featured on the front page of the top selling Herald Sun newspaper and his image is integral to several marketing campaigns.
AUSTRALIAN OPEN TENNIS : SHARAPOVA & HALEP ADVANCE, IVANOVIC & KERBER UPSET & ALL LADIES FIRST ROUND RESULTS thumbnail

AUSTRALIAN OPEN TENNIS : SHARAPOVA & HALEP ADVANCE, IVANOVIC & KERBER UPSET & ALL LADIES FIRST ROUND RESULTS

Click here for the latest women's results from the Australian Open 2015.
MEN’S / WOMEN’S SINGLES & DOUBLES DRAW FROM THE 2015 AUSTRALIAN OPEN thumbnail

MEN’S / WOMEN’S SINGLES & DOUBLES DRAW FROM THE 2015 AUSTRALIAN OPEN

Click here for the latest update on the men's & women's singles & doubles draw from the Australian Open.
#AO15 WE ARE READY FOR THE TENNIS PLAYERS TO TAKE THE COURTS. THROW IN SOME BALL KIDS , LINE JUDGES & CHAIR UMP. & LOTS OF TENNIS THIRSTY FANS thumbnail

#AO15 WE ARE READY FOR THE TENNIS PLAYERS TO TAKE THE COURTS. THROW IN SOME BALL KIDS , LINE JUDGES & CHAIR UMP. & LOTS OF TENNIS THIRSTY FANS

G'day from Melbourne. The jetlagged team is finally getting it together. It's so great being down here. It feels so good. We always feel jittery till the tourney gets going. That first round match in any tourney is tough.